SCHEDULE OF EVENTS
(subject to change)
Wednesday, November 29, 2023
(The Samoset)
Summit Opens - 2:30pm
Afternoon Concurrent Workshops
2:30pm - 4:30pm
Building Blocks of DEI Success
Rachel Hailey, DEI Outdoors
What makes a great diversity initiative? What metrics should we track? Why D.E.I. in the first place? How do we make the outdoors more inclusive? Find the answers to this and other questions at this session centered on diversity, equity, and inclusion
in the outdoors. You will leave with the latest strategies and action steps toward a powerful diversity initiative for your organization.
2:30pm - 4:30pm
Marketing the Great Outdoors: On Seas and Shores!
iBec Creative & Atlantic Sea Farms
Jesse Baines, Chief Marketing Officer, Atlantic Sea Farms; Justin Bazzano, Digital Marketer, iBec Creative; Liz Adley, Digital Marketer & Social Media Influencer, iBec Creative; Ross Webber, Digital Project Manager, iBec Creative
iBec Creative and Atlantic Sea Farms take you through the decision-making processes and opportunities available to outdoor brands in marketing.Through a review of their partnerships’ successes and challenges, these experienced marketers will share how they create an initial ad strategy, how they optimize based on data, and new opportunities out there in the marketing world that your organization could and should employ, including venturing into TikTok.
Location
Bissell Brothers,
Mezzanine
Rwanda Bean
2:30pm - 3:30pm
Managing Increasing Demand for Recreation in Maine
Moderated by Gabe Perkins, Executive Director, Inland Woods + Trails
Panelists include Susan Adams, Recreation Manager, Elliotsville Foundation Inc.; and Rex Turner, Maine Bureau of Parks and Lands; and Stacey Keefer, Maine Marine Trades Association
Outdoor recreation in Maine is a draw to residents and tourists alike. Understanding increases in demand in Maine’s outdoor spaces informs and strengthens recreation management decisions. Participants will get a glimpse of what outdoor recreation use trends land and water managers are seeing and responding to in Maine. Learn and discuss strategies, tools and resources available to help best meet the growing demand.
Post workshop, join us for a gathering of the Maine Trails Coalition. Hear updates on what they’ve been working on since their formation in 2019. This will be a short presentation followed by a social meet and greet.
Stroudwater Distillery
3:30pm - 4:30pm
Maine Trails Coalition Meet-Up
All are welcome!
Stroudwater Distillery
5:00pm - 7:00pm
Summit Kick-Off Reception and Product Showcase Reveal
Brick South
Thursday, November 30, 2023
(The Samoset)
7:00am-7:45am
Thompson's Point Walk with Paul Drinan
Paul Drinan, Executive Director, Friends of Fort Gorges
Please join us for some fresh air, networking, and a guided walk of the Thompson’s Point Trail network. Meeting location: Brick South at Thompson’s Point
Brick South
8:00am-8:30am
Breakfast
Brick South
8:30am-10:00am
Welcome
Governor Janet T. Mills
Commissioner Heather Johnson, Department of Economic & Community Development
Brick South
The State of the Outdoor Market
Kelly Davis, Director of Research, Outdoor Industry Association
Outdoor Innovator Stories: Outdoor Equity Fund
Anthony Jackson, Nature Based Education Consortium
Defining and Driving the Outdoor Recreation Economy
Jessica Wahl Turner, Executive Director, Outdoor Recreation Roundtable
Outdoor Innovator Stories: Sidecountry Trails
John Anders & Akeem, Sidecountry Trails
10:00am-10:30am
Coffee Break
Brick South
Resource Hub
Ask an expert about fueling business, organizational and community growth
10:30am-11:15am
Discovering New Audiences - Dark Skies
Moderated by Jenny Ward, Appalachian Mountain Club
Panelists include Nick Puleo, Founder of Comsint; Bridget Ryan, John D. O'Bryant School; Jessica Doonan, Museum of Fine Arts, Boston; and Rondi Stearns, Appalachian Mountain Club
Brick South
Breakout Space
Discussion with Outdoor Industry Entrepreneurs
Moderated by Ponch Membreño, Outdoor Industry Consultant
Panelists include Amanda Hatley, Founder & Director, She Summits Company;
Dylan Veilleux, Founder, Tree Free Fire, Ainsley Judge, the Gear Hub
Brick South
Main Room
11:30am-12:15pm
Retail and Consumer Trends
Matt Powell, The NPD Group
Brick South
Main Room
How Local Economies Can Benefit From Outdoor Recreation Trends Thinking Bigger For A Greater Economic Impact
Rachel Selsky, Camoin Associates
Brick South
Main Room
Outdoor Access for All
Moderated by Doug Beck, Maine Bureau of Parks & Lands. Panelists include Enock Glidden, Go Beyond the Fence; Gerry James, Together Outdoors Coalition Lead; and Anthony Jackson, Nature Based Education Consortium
Brick South
Breakout Space
12:15pm-1:00pm
Lunch
Brick South
Resource Hub
Ask an expert about fueling business, organizational and community growth
1:15pm-2:00pm
Authentically Using Your Business as a Force for Good
Moderated by Jenna Klein Jonsson, Partner, Blaze Partners
Panelists include Devin McNeill, Co-Founder, Flowfold;
Beth Greenlaw, President and Chief Sustainability Officer, Sea Bags
Brick South
Breakout Space
Leveraging Outdoor Recreation to Grow Rural Economies
Moderated by Carolann Ouellette, Maine Office of Outdoor Recreation
Panelists include Mike Wilson, Northern Forest Center; Kristina Cannon, Main Street Skowhegan; Gerry Seavo James, Together Outdoors Coalition Lead/ Consultant, EPA Recreation Economy For Rural Communities; Polly Mahoney, Mahoosuc Guide Service; and Jennifer Neptune, beadworker, basketmaker and herbalist
Brick South
Main Room
2:00pm-2:50pm
Brick South
Outdoor Innovator Stories: Maine Gear Share
Emily Mackeown, Maine Gear Share
Evolution of the Outdoor Industry
Drew Simmons, Pale Morning Media; Kristin Hostetter, Outside Inc.; and Russell Walters, Northern Outdoors, Adventure Travel Trade Association
Outdoor Innovator Stories: Beach Box
L.L.Bean
2:50pm-3:20pm
Energizer Break
Brick South
Resource Hub
Ask an expert about fueling business, organizational and community growth
3:20pm-4:20pm
Brick South
Outdoor Innovator Stories: Streetlight Project
Kathleen Bell, University of Maine
Outdoor Innovator Stories: Shred Electric
Nick Planson, Shred Electric
Workforce Solutions Interactive Discussion: Creative Ways to Market Your Company Culture to Attract Talent
Nate Wildes from Live + Work In Maine is going to get participants thinking about their company culture and how they can use it (or develop it) to recruit new talent.
Brands already sell their products and services to customers, but not all brands have invested resources in selling themselves as desirable employers. Please come to this session thinking about if you were promoting your brand as an employer, what would you want to promote? And how? We can also share ideas and discuss how MOB can do the same and collectively promote Maine employers.
4:20pm-4:30pm
Closing Remarks
Brick South
5:00pm - 7:00pm
Basecamp Gather: Maine
Outdoor industry career networking and hiring event. FREE to anyone who works in the outdoor industry or wants to!
Friday, October 14, 2022
(Lone Pine Brewery, Gorham)
9:30am-12:30pm
BONUS WORKSHOP
International Mountain Bicycling Association Trail Building - Planning & Design
Lone Pine Brewery, Gorham
IMBA Trail Ride
Steve Kasacek, IMBA